Finance Business Partner
ЗП не указана
Алма-Ата
(Алматы, Алатау, Москва, Сайран, Театр имени Ауэзова, Бостандыкский район)
Опыт работы:от 3 до 6 лет, полный день, полная занятость
Responsibilities:
STRATEGY & POSITIONING:
Brand Pyramid
Brand Book Distinctive Assets (DA'sfor Mental Availability)
Needscope Position
Range Portfolio Architecture
Innovation Funnel (SSP)
IMP Toolkit (AOP)
INNOVATION & PRODUCT DEVELOPMENT:
Product Brief
Packaging Brief
Project Management
R&D, Supply Chain, S&D
Post Launch Evaluation (PLE)
Communication Toolkit
MARKETING & COMMUNICATIONS:
Integrated Briefing to ALL Agencies
Ensuring "Golden Thread" across entire campaign
Handing Campaign Toolkit 6 weeks before Launch
Golden Standards and campaign evaluation
MARKET INSIGHTS & COMPETITIVE ANALYSIS ASSESSMENT:
Tracking of Golden Standards
Tracking and executing TMI alignment with brand strategy by territories and BHI focus
Consolidate feedback from the market
CROSS-FUNCTIONAL COLLABORATION & REGIONAL SUPPORT:
LMM & Mktg Ops: Brand Team support & coordination
Purchase Wheel: coordination with Sales and SC
FINANCIAL & BUSINESS PEFORMANCE MANAGEMENT:
Monthly Brand P&L
MC and COGS monitoring
ROMI (Return on Marketing Investments)
Requirements:
Proven experience in strategic and operational brand management, including development and execution of SSP and AOP plans;
Strong expertise in managing innovation calendars and the product life cycle (portfolio, packaging, NPD);
Knowledge of Brand Pyramid, BHT, brand positioning and target audience segmentation, with hands-on involvement in creative development (TV, KV, OLVs);
Solid analytical skills with the ability to track and interpret 4Ps Performance, BHI, Awareness, SOM, Pricing, Digital & Media KPIs, competitor reviews and market trends across Central Asia;
Experience in preparing and presenting financial and performance reports (NOPAT, EBITDA, SOM);
Ability to take ownership of processes, manage weekly and monthly reporting and coordination, and align cross-functional teams.
Compensation and Benefits:
Competitive base salary;
Trimester and annual performance bonuses;
Additional medical insurance.
Объявление ID,
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Дата размещения 19.07.2026г.,
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